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What is the Digital marketing? The complete Guide

This transition to the online world has also changed the way businesses promote their products and services. Like most things, the marketing field has come to revolve around the web, with website creation, social media, and online ads largely replacing billboards, cold calls, and print ads.

In this guide, we’ll explore digital marketing and how you can use it to promote your brand through small business marketing plans. We’ll also break down the different types of digital marketing so you can learn about the specific practices that will benefit your business.

What is digital marketing?

Digital marketing is the use of digital channels to promote a product or service. It’s the opposite of offline marketing, for example. The goal of this approach is to connect with customers online—the place where they spend the most time seeking information or entertainment.

Digital marketing is a broad practice, simply because there are so many online channels available. Posting on social media is a form of digital marketing, as are email marketing and blogging. Together, the promotional content on these various platforms forms a cohesive online marketing strategy. Whether you are focusing on event marketing or creating an email subscriber list, digital marketing is an incredibly important facet.

Benefits of digital marketing

Every company—from large international organizations to independent brick-and-mortar stores—can gain from advertising themselves online. Here are some of the ways digital marketing can benefit your business:

Building brand awareness by putting your stamp on the web
Engaging prospective customers and generating leads
Deepening customer relationships and building a loyal customer base
Guiding customers through the marketing funnel, from the first touchpoint to the sale