Pay-Per-Click (PPC)

Below is a clear and short description of Pay-Per-Click (PPC) advertising in the form of brief points.

What is PPC?: It is a kind of digital promotion where advertisers get charged the moment their ad is clicked.

Choose Platform: Find the platform (Google Ads, Bing Ads, Facebook Ads, and so on) where you want to show your ads.

Keyword Research: Search for the words your target group is searching for to find you and your product.

Create Ads: Make a copy that is visually stimulating and has a good design to make people click your ad.

Set Budget: Indicate how much you are willing to pay per click and determine a daily, weekly, monthly, or yearly budget.

Target Audience: Through demographics, location, and interests make sure you reach the correct crowd.

Bid Strategy: Opt for the bidding strategy that will enable you to win the maximum clicks that you can get, i.e., manual bidding or automated bidding.

Monitor & Optimize: Check ad performance (e.g.,. CTR, conversions) regularly so that you are in a position to alter the keywords, copy, or ads or even drop them if they fail to bring the desired fruits.

A/B Testing: Carry out a comparison of responses of various ads or landing pages so that you will be able to see clearly in the end which one performs the best.

Measure ROI: Often the cost of ads/ conversions or sales is compared by expenditure to indicate their effect on the return on investment.