1) On-Page SEO: This involves optimizing the content and structure of your website, such as using the right keywords, creating high-quality content, optimizing headings, and meta descriptions, and improving user experience (UX).

2) Off-page SEO is about establishing credibility and authority for your site through external factors. These factors include backlinks, social media presence, and online reviews.

3) Technical SEO is optimizing your website for search engines to crawl and index your website properly. It is about improving website aspects such as site speed, mobile-friendliness, and security (HTTPS).

4) Keyword Research is a process of identifying the words and phrases that people are searching for related to your content and using them strategically in your content.

5) Creating Content: Writing content that is informative, engaging, and relevant to the user, which helps increase dwell time and decrease bounce rate.